I feel like a man out of time.
This isn’t supposed to be one of these ‘fuck all that newfangled social media’ old-man types of posts – but it will seem like it.
Thing is, it seems like everything I do naturally just happens to be the opposite of what you need to do to be successful on social media. TikTok videos have become popular – they’re short by nature. I am verbose and like longer-winded content, big essays and articles. I enjoy words and giving myself the space to elucidate. On Facebook, the algorithm doesn’t seem to like it when you post links. Or at least the ones I post never seem to get much interactions anymore. But I keep doing it. Like picking a scab. I can’t help it. Then I get very little engagements and I just leave the computer and do other things. It’s a never-ending cycle.
The longer I spend online, and the more I just find myself tired of it all anyway. The same old repackaged unfunny memes. Man, I know everyone finds them funny, but after a while, if I see a meme or a joke repeated too many times, it’s physically painful to me. It’s an irritant like my seasonal allergies. I just want to take those really over-used jokes and shoot them into the sun.
And the political stuff. Man, is that eyeroll-worthy. Do you know how difficult it is to change anybody’s opinion on the internet? I can scroll through Facebook and Twitter and these ‘debates’ are primarily just people shouting over each other. Pure ego masturbation. There’s almost never any real value in it but to rack up Likes from others who share your point of view. I’ll find myself succumbing anyway sometimes, as the urge grows too strong. Then I kick myself because it’s pointless. I wasted time arguing for the Likes when I could’ve been outside looking at a lake or something.
So with all that said, over the past few years I’ve tried to really look at my own ways I used social media.
There was a point when I realized there was very little value in just posting serious political missives like “x should do this,” “they should do that,” all this kind of loud bullhorn stuff, as if I am a political dignitary. Last I checked, I wasn’t. It started to seem fake and like I was preaching to a choir, not really moving any dials. These days I just post what I find interesting. I like learning things and reading about what’s happening. That won’t change anything. I’ve realized that now.
And for a while, when I started comedy, I was always thinking ‘well, alright, what content can I do to try and get more engagement?’ That quickly got snuffed out. Thing is, I just couldn’t think of anything to do that wouldn’t seem artificial, corny or gauche to my standards. This isn’t to bash anybody else. I’m just bad at that kind of thing.
My thoughts on that aspect of comedy ends up being like well, why do we need to brand ourselves so much anyway? Is that all there is to life? Branding every aspect of yourself into some manufactured, processed and marketable facade? That’s some creepy, dystopian shit to me. But some people really make it work. At some point I just have to admit it’s a ‘me’ problem. Other people have that skill and I don’t. My brand is just what I choose to post online, and the stuff I post has alienated people all the time and also made me some good friends over the years. That’s all I can cop to here.
I’m not trying to be some old-man bitching about the modern world. I like the connectivity of social media. I try and embrace new things. As a person with hearing aids, I kind of have to like technology. I’d be fucked without it. I hope it goes further and I can fully get bionic ears someday and not even need the hearing aids.
And at the end of the day, despite everything I said about social media, I guess this blog is a bunch of self-indulgence, too. So maybe everything is relative.